Business awards are a funny thing. They are designed to celebrate business excellence, rewarding a select few that the judges deem to determine as outstanding in their category.
But rather than being nominated you have to nominate yourself. You have to put forward a case for your company, one that showcases what you do and how you do it and why you, above everyone else, deserves to win. A few months later you get told whether you've been short-listed and get invited to buy tickets to the black-tie event.
We've won our category twice and received numerous highly commended awards. It's a fun alcohol fuelled evening where companies who you may work alongside with are suddenly pitted against you in a nail-biting and the winner is scenario. I'm not really sure if winning an award wins you any new business but it can't hurt.
We get short listed and invited every year. It's almost become one of our staff evenings out, a chance to don the glad rags and to rub shoulders with other people who are desperately seeking acknowledgment and affirmation of their business acumen. But one of the things you begin to notice is it's a lot of the same faces and same companies year in year out. There are thousands of businesses in our home town of Worthing, yet you won't see them at an of these awards. Why is that?
Is it because they have entered and haven't been short listed? Is it because they don't know about the awards? Or is it because they think that it's all just a complete waste of time?
I mean anyone can buy a trophy and have it engraved or doctor up a certificate. If I said we'd won something 2 years ago would anyone actually check to see if I was telling the truth? I know they wouldn't. Yet we proudly display all of our awards in our office so any visitors coming in will see them. And on Monday we'll be adding to them as we received a highly commended award last night in the category of Medium Business.
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